How to Build a Global Marketing Strategy for Your Crowdfunding Project?
Industry Insights
Crowdfunding platforms like Indiegogo and Kickstarter provide countless opportunities for creative projects to achieve their dreams. However, to attract global backers and achieve your ideal crowdfunding results, global marketing is a critical step. How can you precisely promote your project worldwide, increase visibility, and gain support? This article will provide you with effective strategies and methods to help take your crowdfunding project to the international market.
Introduction to Indiegogo and Kickstarter Platforms
Indiegogo and Kickstarter are two of the most popular crowdfunding platforms, attracting creators and backers from around the globe.
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Kickstarter: Founded in 2009, it primarily targets creative projects, art, technology products, and design fields. Backers can only be charged if the crowdfunding campaign is successful. The platform has strict rules and places greater emphasis on the project's completeness and transparency.
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Indiegogo: Founded in 2008, it is more flexible compared to Kickstarter, covering a wide range of sectors including technology innovation, charity, and creative design. Indiegogo offers crowdfunding options with “flexible goals” and “fixed goals” allowing creators to access partial funds even if the target is not met.
Both platforms provide excellent financing opportunities for global creators, but success requires not only a high-quality project but also effective global marketing and payment solutions.
Clarify Your Project's Positioning: Targeting a Global Audience
The first step in global marketing is clearly positioning your crowdfunding project:
Project Highlights and Unique Selling Points: Analyze your product or project’s core strengths and identify the unique selling points that will attract global supporters.
Target Audience: Different markets have distinct cultural backgrounds and demands. You need to accurately identify your target audience and choose suitable promotional strategies.
Project Value and Story: A compelling story can cross language and cultural barriers, resonating emotionally with global supporters. Tip: Use simple, easy-to-understand language to describe your project and clearly communicate how it will bring value to your backers.
Multilingual Content: Breaking Communication Barriers
Language is an important factor in promoting crowdfunding projects globally. To attract non-native backers, providing multilingual content is crucial:
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Project Page Translation: Ensure your project page is available in major languages like English, French, German, etc.
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Subtitles for Promotional Videos: Provide multilingual subtitles for your crowdfunding videos to make it easier for viewers from different countries to understand your project.
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Localized Promotional Copy and Ads: Create localized copy and ads for different markets to increase backer engagement.
Recommended Tools: Use professional translation services or multilingual AI tools to ensure accurate translations and culturally appropriate content.
Social Media Marketing: Reaching a Global Audience
Social media is a key channel for global marketing. Effectively using different platforms can significantly increase the international visibility of your project:
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Choose Major Platforms:
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Facebook and Instagram: Best suited for broad promotion in Western markets.
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Twitter: Engage with trending topics and increase attention.
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LinkedIn: Ideal for promoting professional and tech-related projects.
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WeChat and Weibo: Cover the Chinese market and increase visibility.
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Content Engagement and Marketing:
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Share project updates and behind-the-scenes stories to spark curiosity among potential backers.
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Combine short videos and images to create highly interactive content.
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Use unique #Hashtags for your project to increase content reach.
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Collaborating with Influencers: Collaborate with influencers (KOLs) in different countries who can help promote your project and drive global participation.
Global Media Exposure: Enhancing Project Authority
Gaining exposure through international media and blog platforms can help get wider recognition for your project:
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Contact International Technology and Creative Media: Reach out to influential media such as TechCrunch, Gizmodo, etc., for coverage of your crowdfunding campaign.
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Press Releases: Distribute your project’s latest updates globally through professional press release services.
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Blog Posts and Content Sharing: Use platforms like Medium, Reddit, and others to share your project’s introduction and advantages, attracting international attention.
Leveraging PhotonPay to Simplify Global Payments
During global promotion, efficient and secure payment collection is a key factor in the success of a crowdfunding project. PhotonPay can offer global payment solutions for Indiegogo and Kickstarter projects, helping you easily collect funds from backers worldwide.
Advantages of PhotonPay
100% Online Account Setup, Simple Process
PhotonPay offers an efficient online account setup process that can be completed fully online, making it more convenient compared to traditional, cumbersome offline bank account setups.
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Simple Operation: Opening a collection account only requires a few steps.
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Time-Saving: You can complete the setup and start using the account the same day, enabling your crowdfunding project to start quickly.
Local Currency Collection, Fast Settlement
PhotonPay supports local collection in multiple countries and regions, including:
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The U.S., U.K., EU, Hong Kong, Japan, Indonesia, Mexico, etc.
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No intermediary fees: Local currency collection with no extra costs.
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Fast fund settlement: Significantly improves the efficiency of fund flow, helping crowdfunding businesses simplify global fund management and accelerate project progress.
Convenient Payment and Cost Optimization
For advertising and promotion on platforms like Indiegogo and Kickstarter, PhotonPay offers PhotonPay Card services:
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All-in-one fund management on the merchant side.
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Flexible advertising payments: Use your available account balance to pay for advertising via PhotonPay Card.
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Low-cost, high-efficiency: Helps crowdfunding companies optimize their promotional costs and enhance marketing effectiveness.
Creating an Email Marketing Campaign: Converting Followers into Backers
Email marketing is crucial for converting global target users into actual supporters:
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Pre-launch Phase: Share progress and preview content through your email list to build interest.
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Crowdfunding Phase: Regularly send updates, campaign milestones, and rewards information to backers.
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Personalized Email Content: Tailor your emails for different markets to improve open and conversion rates. Tip: Use A/B testing to continually improve your email effectiveness and ensure the content is precisely aligned with your audience's needs.
Conclusion: Global Marketing is Key to Crowdfunding Success
To succeed on platforms like Indiegogo and Kickstarter, you need more than a great idea—you need a precise global marketing strategy:
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Clear positioning and communication of project highlights
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Multilingual content to bridge communication gaps
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Social media and cross-border media exposure to increase visibility
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Leverage PhotonPay for efficient global payment collection
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Email marketing that converts followers into actual backers
By implementing a comprehensive global marketing strategy, your crowdfunding project can reach a broader audience, leading to breakthrough success.
✨ PhotonPay makes global crowdfunding payment collection and payment processing more convenient and efficient, helping your Indiegogo and Kickstarter projects thrive!
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