PhotonPay Launches Liftoff Collection Service
Company News | 2023-12-15 01:12:00
PhotonPay recently launched collection services for Liftoff (formerly Vungle), a leading platform in the mobile industry, providing mobile app developers and publishers with a professional and convenient payment experience.
As mobile user growth slows and the existing market benefits decline, competition among game companies has intensified. To stand out in this fiercely competitive market, mobile app developers need to focus not only on product quality but also on diversifying revenue streams and adapting to industry changes.
About Vungle (Liftoff)
On October 1, 2021, Liftoff, a leading global performance-based mobile app marketing company, and Vungle, a comprehensive mobile app marketing platform, announced their merger. This merger formed the world's largest independent and privacy-friendly platform, offering mobile developers increased scale and enhanced capabilities for creating, promoting, and monetizing their apps.
In 2022, Liftoff and Vungle unified under the Liftoff brand, beginning a new journey to accelerate mobile growth. Vungle's monetization business was rebranded as Liftoff Monetize. When integrating third-party platforms via SDK, users should select Vungle (Vungle SDK).
Liftoff, leveraging advanced machine learning technology, offers a comprehensive growth acceleration platform and a full suite of product solutions, helping mobile app advertisers, publishers, game developers, and demand-side platforms scale their businesses.
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Liftoff Accelerate, Liftoff Direct: Facilitate advertising to expand user bases.
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Liftoff Monetize: Enhance ad monetization to diversify revenue.
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Creative Studio: Attract target audiences through creative solutions.
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GameRefinery (Liftoff Intelligence): Develop better mobile games and understand market dynamics.
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Vungle Exchange: Provide global traffic for customers (DSP).
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Liftoff Influence: Target and engage younger audiences.
On User Acquisition: Liftoff features the industry's first machine learning solution for LTV optimization, using predictive LTV (pLTV) scores to target the best users for a business. With its App-to-Web integrated marketing tools, Liftoff effectively supports advertisers in boosting new user growth, enabling marketers to enhance brand impact and secure high-quality in-app traffic.
On Monetization: Liftoff Monetize offers in-app bidding to connect developers with a wide range of advertisers, maximizing ad revenue without the need for additional developer effort, and ensuring steady income growth while maintaining an optimal user experience.
On Ad Creativity: Liftoff also has a dedicated creative services team, with designers averaging over 6 years of experience, proficient in best practices across various verticals and localization. This continuous support empowers developers to maximize their revenue while improving conversion rates through effective ad creatives.
PhotonPay Developer Collection Services
Leveraging its global payment network, PhotonPay offers cross-border payment solutions for game and app developers and publishers. Currently, it supports major app stores like the App Store and Google Play, as well as ad monetization platforms such as Google AdSense/AdMob, Meta Audience Network, Unity Ads, Applovin, and Pangle.
With the launch of Liftoff (formerly Vungle) collection services, PhotonPay aims to streamline the payment process for mobile app developers, making it easier for developers to manage and grow their businesses worldwide.
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To launch Mastercard Commercial Credit Card to help businesses better navigate market volatility
Company News |
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PhotonPay, an innovative digital financial infrastructure service provider, has announced a strategic partnership with Coshine to optimize the capability of Photon Card through its issuer processing services.
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