PhotonPay Launches Collection Services for Temu
Product Update | 2024-06-28 09:06:00
Recently, PhotonPay launched its collection services for Temu. Starting now, sellers on the Temu platform can quickly, securely, and cost-effectively receive payments into their accounts with just a click using PhotonPay. PhotonPay's global customers can now link their Temu stores through the merchant portal, ensuring convenient and efficient payment collections, improving cash flow, and driving business growth.
What is Temu?
Temu is a cross-border e-commerce platform under Pinduoduo, established in 2022 in Boston, Massachusetts. The platform targets mid-range users, aiming to provide high-quality overseas products and services to global consumers.
Since its launch, Temu has made significant progress in multiple countries and regions:
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Initial Phase (September 1, 2022): Temu was officially launched overseas as Pinduoduo’s cross-border e-commerce platform, initially targeting the North American market. Within just one week of its launch, Temu climbed to 14th place among shopping apps in the United States and quickly rose to the top of the download charts.
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Rapid Expansion (September 2022 to July 2023): Following its success in North America, Temu rapidly expanded to other countries. By July 24, 2023, Temu had entered 27 countries and regions, including Australia, Canada, New Zealand, the United Kingdom, Japan, and South Korea.
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Deepening in the Asian Market (July 2023 to March 2024): Temu officially launched in Japan and South Korea, further expanding its market share in Asia.
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Ongoing Globalization (March 2024 to Present): Temu has now entered 50 countries and regions worldwide. By the end of last year, Temu’s unique visitor count reached 467 million, placing it alongside Alibaba’s AliExpress as the second-largest globally.
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According to Apple's 2023 App Store download data, Temu topped the download charts with outstanding performance. Data from SimilarWeb shows that as of the end of last year, Temu's global unique visitor count had reached an impressive 467 million. This figure not only demonstrates Temu's broad influence and strong appeal but also indicates the vast potential and bright future of the cross-border e-commerce industry.
Temu Operating Guide
One of the reasons many cross-border businesses are interested in Temu is its operating model.
In September 2022, Temu launched its pioneering "fully managed" model. Fully managed means that the platform takes on a significant portion of the responsibilities for sellers. Sellers only need to ship their goods to Temu's warehouse in China; the rest, including store operations, traffic generation, logistics, and after-sales service, is handled by Temu. This fully managed model significantly lowers the barriers for merchants entering overseas markets.
In 2024, Temu continues to expand by officially launching the semi-managed model and initiating a comprehensive semi-managed merchant recruitment. In addition to the United States and Canada, five new European sites have been added: the United Kingdom, France, Germany, Italy, and Spain.
The semi-managed model is mainly targeted at sellers who have overseas warehousing and shipping capabilities. Sellers can import platform orders themselves, choose any shipping method, and fulfill the orders, offering more flexible operational choices. This approach helps cross-border e-commerce sellers broaden their sales channels, reduce overseas warehousing pressure, and lower capital costs, thus achieving cost reduction and efficiency gains. Compared to the fully managed model, the core advantage of the semi-managed model is that it offers more freedom of choice for both new and existing sellers. When sellers have overseas shipping capabilities, the semi-managed service is more flexible, which can improve shipping efficiency and, in turn, enhance customer satisfaction.
Collection with PhotonPay on Temu
As a leading global payment platform and provider of digital financial infrastructure, PhotonPay provides one-stop global payment services for Temu semi-managed sellers.
Register a PhotonPay account
Go to the PhotonPay official website (https://www.photonpay.com/), register an account and complete real-name authentication.
Apply for a payment account
Log in to the PhotonPay merchant terminal, apply for [Global Account], select the global account purpose you need, the required country, currency, bank name, and fill in the account nickname.
Add Temu Store
After successfully creating an account, apply to add a global account and link your store/application. Select the [Temu] platform, fill in the required information, and you can start using it.
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