As one of the world's most professional, authoritative and international exhibitions for the digital entertainment industry, the 21st ChinaJoy (China International Digital Interactive Entertainment Expo) will be held in Shanghai New International Expo Centre from 26th July to 29th July. At that time, the eyes of the global digital entertainment industry will be focused on Shanghai, and the industry players from both home and abroad will gather here once again for the grand event. PhotonPay, a global payment PaaS platform, will bring its one-stop payment solution for the digital entertainment industry to the BTOB exhibition area, and you are welcome to visit us at Booth B992.

| 2024 ChinaJoy Exhibition Highlights

The 21st ChinaJoy 2024 has brought together more than 600 well-known enterprises from 31 countries and regions around the world, including France, the United States, Canada, Germany, the United Kingdom, Japan, the United Arab Emirates, Australia, Belgium, South Korea, Malaysia, Portugal, Turkey, Singapore, etc., with an overall exhibition area of 130,000 square metres, and nearly two hundred foreign-funded enterprises, accounting for 30% of the total.

This year, a number of heavyweight products will also focus on this ChinaJoy exhibition. PlayStation, SNK, Tencent, NetEase and other domestic and international manufacturers have set up booths, bringing a large number of heavyweight game works stage demonstration, trial experience.

| Opportunities and Challenges of Digital Entertainment Industry

With the development and application of 5G, AI, VR and other technologies, the digital entertainment industry, represented by the short drama market, is currently in a fast-growing stage. According to SensorTower, the downloads and net turnover of the head short drama export platform will be only 44,000 times and $20,000 in 2022, and will amount to 28.23 million times and $56.71 million in 2023, which will realize explosive growth. The gaming industry is also one of the fast-growing tracks for digital entertainment exports. According to the report "Global Video Game Market Insights", the global video game market revenue will soar from more than $250 billion in 2019 to more than $600 billion in 2029, a remarkable growth rate that reveals an industry blueprint full of infinite possibilities.

However, it is also important to focus on the fact that digital entertainment enterprises going overseas are facing some key issues in overseas payments, including differences in payment habits, restrictions on payment channels, frequent fluctuations in exchange rates, compliance requirements in different countries, and the security and stability of payment channels.

At present, the primary challenges faced by digital entertainment enterprises going overseas lie in how to realize the flexibility and convenience of seamless collection of currencies from different countries; efficiently strengthen the fund management capability to ensure smooth and optimized flow of funds; and build a safe and reliable fund settlement system to settle foreign exchange and withdraw overseas proceeds in a rapid and stable manner, which has become the common and urgent needs and expectations of the industry.

| PhotonPay's one-stop "collection, payment and exchange" helps digital entertainment go overseas

Through the new generation of digital financial infrastructure, PhotonPay provides a one-stop, end-to-end global payment solution for the digital entertainment industry, targeting the global payment needs of game companies, short drama companies, overseas distribution agencies, application software and other companies in multiple currencies, multiple scenarios, multiple links and multiple chains. Through global acquiring, global collection, global card issuance and payment, exchange management and other product services, it fully covers the fund collection and payment needs in multiple application scenarios such as game overseas, short drama overseas, overseas advertising, talent commissions, software overseas, application market, etc., to ensure the efficient circulation of funds for overseas companies.

At this exhibition, PhotonPay will arrange senior experts for one-on-one consultation, focusing on the current hot market demand that the digital entertainment industry is most concerned about, and discussing the latest global payment solutions. During the exhibition, PhotonPay also prepared a lot of interactive gifts such as massagers, canvas bags, folding fans, key chains, etc., so that you can get them!