PhotonPay Launches Collection Service for Amazon Brazil
Product Update | 2024-07-12 07:07:00
In recent years, the e-commerce development in the Latin American market has attracted global attention, with Brazil standing out as a particularly strong performer. According to authoritative data from Similarweb and other institutions, Amazon Brazil has not only demonstrated tremendous e-commerce growth potential but also ranks as the fastest-growing Amazon marketplace globally, far outpacing Australia and Mexico.
Third-party data indicates that in 2023, Amazon Brazil had over 150 million monthly visitors, a 200% increase compared to 2020. Additionally, sales during Prime Day 2023 grew by more than 50% year-over-year, with website traffic doubling during the event. Chinese sellers in categories such as smart wearables, floor cleaning, gaming peripherals, and security saw explosive growth in sales.
To help cross-border sellers capitalize on the Brazilian market, PhotonPay has now launched its collection service for Amazon Brazil, enabling cross-border sellers to expand into the Brazilian e-commerce market more quickly and conveniently.
Three Major Advantages Fueling Brazil’s E-Commerce Growth
As one of the most promising regions globally, Brazil is currently offering three major advantages in e-commerce, demographics, and product categories, helping Chinese sellers find new growth and vitality in their overseas ventures!
E-commerce advantage
With the support of government policies and improvements in infrastructure like electronic payments and logistics systems, Brazil’s e-commerce sector is rapidly expanding, with 120 million online shoppers. By 2025, Brazil's e-commerce revenue is expected to reach $86.53 billion, with a compound annual growth rate (CAGR) of 20.73%, ranking among the highest in the world.
Demographic advantage
Brazil is the sixth most populous country in the world, with a population of 215 million, 70% of whom are in the prime consumer age group of 15-64 years old. This large, young demographic, keen on online shopping and trying new things, provides significant momentum for the growth of Brazil’s e-commerce market.
Product category advantage
Consumer electronics are the best-selling category in Brazil’s online shopping market. The sales trends for electronics, personal computers, and wireless products were strong throughout 2022, peaking at the end of the year. Furniture, home goods, and fashion items also performed exceptionally well, with bags and watches emerging as dark horses in 2022, experiencing explosive growth during mid-year and Black Friday sales, making a strong entry into the top categories for online shopping in Brazil.
Moreover, it’s worth noting that compared to more mature e-commerce regions like Europe and the U.S., Brazil’s e-commerce market is still in its early stages, with the shares of niche categories still dynamically evolving. This means that many product categories could see unexpected rapid growth.
Official Support, Easy Start
Reduced operating costs
Free Promotion Submissions: On the Amazon Brazil site, sellers can submit 7-day promotions, Lightning Deals, and Deal of the Day promotions for free, and also use the coupon feature at no cost. For eligible deals, account managers can manually apply for additional submissions.
Official manager support
Full-Cycle Seller Community "New Seller Alumni Association": Access extensive resources across all sites with hands-on support throughout the year. The Brazil-specific operational class within the New Seller Alumni Association offers one-stop official support for Latin American sellers. You’ll benefit from abundant learning resources, live Q&A sessions with official managers, and opportunities to exchange insights with successful peers!
Efficiently connect with service providers
Amazon has launched the SPN Service Provider Network mini-program, offering information on service providers across six major service categories, helping cross-border e-commerce sellers efficiently find the right third-party service providers.
Why Choose PhotonPay’s Collection Service?
In addition to PhotonPay's competitive rates and smooth onboarding experience, you can also take advantage of Photon Card’s limited-time cashback offer on Amazon CPC advertising fees, with up to 1.6% cashback. This offer helps sellers easily pay for Amazon in-platform advertising, while five additional benefits provide substantial profit increases for more sellers.
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