PhotonPay and WotoKOL Enter Strategic Partnership
Company News | 2024-09-13 11:09:00
Recently, PhotonPay, an innovative digital financial infrastructure platform, announced a strategic partnership with WotoKOL, a leading global content marketing platform for international brands. Both parties will leverage their respective strengths, focusing on top-tier overseas marketing strategies and cutting-edge fintech solutions. Together, they aim to solve challenges in global marketing and payments, helping brands overcome growth bottlenecks and streamline their international business operations.
As the pace of Chinese brands expanding globally accelerates, the spotlight on overseas marketing continues to intensify, with "influencer marketing" being one of the most frequently discussed topics. According to predictions by Influencer Marketing Hub, the global market size for influencer marketing platforms is expected to reach $84.89 billion by 2028, demonstrating significant growth potential. Along this wave of global expansion, cross-border payment volumes are also rapidly increasing. According to Broad Consulting, in 2023, non-bank payment institutions processed 8.2 billion cross-border Internet payments, reflecting a 15.5% year-on-year growth. The total transaction volume exceeded ¥1.3 trillion, marking nearly 20% growth.
However, in the payment process, brands expanding globally still face several challenges, such as high payment fees, inefficient payment processes, and insufficient protection of funds.
As an innovative digital financial infrastructure, PhotonPay leverages its strong compliance and security capabilities, along with its fintech innovations, to create a diversified product portfolio that includes global accounts, global card issuance, global acquiring, global fund distribution, currency exchange management, and embedded finance solutions. This offers a simplified, efficient, and secure global payment experience. PhotonPay supports payments in over 60 major currencies to more than 180 countries and regions worldwide. Additionally, businesses can benefit from local collection services in 11+ key currencies, accelerating the digital transformation and global expansion of industries such as B2C/B2B trade, logistics, OTAs, digital marketing, game development, and app development.
WotoKOL is a leading global content marketing platform for international brands, with a vast network of over 30 million active overseas influencers spanning more than 150 countries and 200 languages. It helps companies use the leverage of influencer marketing to quickly reach consumer attention. WotoKOL supports a range of cross-border marketing needs by shortening brand growth cycles, enhancing content retention, quantifying brand exposure, increasing marketing ROI, and building brand trust. Additionally, WotoKOL offers a variety of influencer marketing solutions, including customized brand campaigns, WotoHub (an intelligent influencer marketing cloud platform), and TikTok influencer marketing in the U.S. market, providing deep support for Chinese brands going global.
Through this partnership, PhotonPay will fully integrate its global payment network and diversified product portfolio with WotoKOL’s extensive expertise in global content and influencer marketing. Together, they aim to empower business growth by helping brands streamline their global operations, facilitating the globalization of Chinese brands, and driving their deeper expansion into global markets.
About PhotonPay
Founded in 2015, PhotonPay is a digital financial infrastructure providing global cash management services to businesses. Our innovative core products include Global Accounts, Card Issuing, Online Payments, Payouts, FX Management, and Embedded Finance.
With strong compliance strength and technological innovation capabilities, PhotonPay is committing to building a digital payment network to take the friction out of global payments and enhance operational efficiency for businesses operating on a global scale.
Headquarters in Hong Kong and expand localized service to 8 international offices, PhotonPay partners with a network of top-tier banks, and global financial institutions and serves more than 200,000 enterprises expanding globally.
About WotoKOL
WotoKOL is a company dedicated to empowering brands in their global expansion, with a significant influence in the field of overseas influencer marketing:
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Three Core Services: WotoKOL provides three core services—customized brand marketing, WotoHub overseas influencer intelligent marketing cloud, and TikTok influencer marketing in the U.S. These services cover various cross-border categories, including e-commerce, apps, and gaming, with over 100,000 companies registered on the WotoHub platform.
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In-depth Local Operations: WotoKOL has over 100 strategic partnership bases across the globe, covering key regions such as North America, Europe, Japan, South Korea, and Southeast Asia.
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Seven Years of Accumulated Expertise: With a network of over 30 million influencers across 150+ countries and 200+ languages, WotoKOL has invested over $1.31 billion in influencer marketing. The company has deep partnerships with 28 of the top 50 Chinese global brands, including Huawei and Shein, and has served more than 5,000 brands worldwide.
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PhotonPay and WotoKOL Enter Strategic Partnership
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2024-09-13 11:49:39
Latest Announcements
PhotonPay Becomes a Mastercard Issuer in Hong Kong
To launch Mastercard Commercial Credit Card to help businesses better navigate market volatility
Company News |
2024-11-11 01:00:00
PhotonPay Partners with Coshine for Issuer Processing
PhotonPay, an innovative digital financial infrastructure service provider, has announced a strategic partnership with Coshine to optimize the capability of Photon Card through its issuer processing services.
Company News |
2024-11-07 11:00:00
PhotonPay and WotoKOL Enter Strategic Partnership
Recently, PhotonPay, an innovative digital financial infrastructure platform, announced a strategic partnership with WotoKOL, a leading global content marketing platform for international brands. Both
Company News |
2024-09-13 11:49:39
