PhotonPay Announces New Strategic Partnership with Madhouse
Company News | 2024-10-12 08:10:00
PhotonPay, an innovative digital financial infrastructure platform, and Madhouse Inc., a leading one-stop overseas marketing pioneer, announced a strategic partnership recently. By leveraging their respective resources, the two companies will focus on top-tier overseas marketing strategies and cutting-edge fintech solutions, jointly addressing challenges in global marketing and payments to streamline international business operations.
As Chinese companies continue to expand globally, their demand for overseas marketing is growing rapidly. According to Statista, Chinese companies' global marketing expenditure is expected to exceed $50 billion by 2025. Accompanying this trend, global payment volumes have also surged. Data from Broad Consulting indicates that in 2023, non-bank payment institutions processed over ¥1.3 trillion in global internet payment transactions, a nearly 20% growth. However, challenges persist in the payment process, such as high transaction fees, inefficient processes, and a lack of robust security safeguards.
As an innovative digital financial infrastructure service provider, PhotonPay leverages its strong compliance and security capabilities, along with its fintech innovations, to offer core products including Global Accounts, Card Issuing, Oline Payment, Payouts, FX Management, and Embedded Finance. PhotonPay supports payments in 60+ currencies to over 180 countries and regions, and provides local collection services in 11+ currencies, driving digital transformation and global business expansion for industries such as B2C/B2B trade, international logistics, travel industry, MarTech, GameDev, and app development.
Madhouse, as a one-stop leader in overseas marketing, aggregates global premium resources to provide Chinese brands with market insights, creative strategy, online ad optimization, influencer marketing, social media management, and content production. Its key features include multi-channel account management and cross-channel data reporting to support deep market analysis and evaluate marketing performance. Additionally, Madhouse offers tailored optimization support, real-time account progress updates, and a built-in information module that provides deep market insights, enabling businesses to stay ahead of global market trends and respond quickly to changes.
Through this partnership, PhotonPay will fully integrate its global payment network and diverse product portfolio to provide Madhouse with a seamless payment experience, overcoming traditional barriers of time and geography to ensure smoother fund flows and accelerate international market expansion. As the partnership deepens, both teams will explore and introduce new innovative features and services related to payment scenarios and digital marketing, co-creating a more open, collaborative, efficient, and intelligent industry ecosystem.
About PhotonPay
Founded in 2015, PhotonPay is a digital financial infrastructure providing global cash management services to businesses. Our innovative core products include Global Accounts, Card Issuing, Online Payments, Payouts, FX Management and Embedded Finance. With a strong compliance culture and technological innovation capabilities, PhotonPay is building a digital payment network to take the friction out of global payments and enhance operational efficiency for businesses operating on a global scale.
Headquarters in Hong Kong and providing localized services through eight international offices, PhotonPay partners with a network of top-tier banks and global financial institutions and serving more than 200,000 enterprises globally.
About Madhouse Inc.
Founded in 2006, Madhouse Inc. is a subsidiary of BlueMedia Group, and its aim is to maximize mobile marketing investment. As a leading integrated marketing communication agency for overseas markets in China, Madhouse provides solutions for mobile app marketers to acquire high-quality users globally. With strong capability in technology, data analysis, resource and service provision, Madhouse helps clients engage target audiences, build brand awareness, and succeed in the global market.
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To launch Mastercard Commercial Credit Card to help businesses better navigate market volatility
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