Minimum Size
Print Media: To ensure legibility, the logo should not be reproduced smaller than 0.7mm (h) x 6mm (w).
Digital Media: For optimal screen display, the minimum size is 8.4px (h) x 72px (w).
Introduction
To ensure a seamless and consistent experience for our global users, we invite our partners to follow these Guidelines when using PhotonPay Brand Resources. This guide clarifies the "Dos and Don’ts" of our visual identity and provides the necessary legal context. If you have questions about a specific use case, our FAQ section below covers the essentials of brand representation.
Last Updated: Jan 2026
Logos
Download logos for PhotonPay
Assets
Primary Logo on Light Background
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Primary Logo on Dark Background
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Minimum Size and Clear Space
Clear Space
To preserve the logo’s impact, maintain a minimum clear space of 1/3 of its height on all sides. This area must remain free of any other visual elements, text, or graphics.
Color System
PhotonPay Yellow is the cornerstone of our visual identity. It symbolizes the warmth of human connection and the energy of seamless global payments. We use this palette to build a recognizable environment of trust and optimism for our users worldwide.
White
#FFFFFF
CMYK: C:0 M:0 Y:0 K:0
Black
#000000
CMYK: C:93 M:88 Y:89 K:80
Yellow
#FFCD29
CMYK: C:4 M:25 Y:84 K:0PANTONE: 123 C
Purple
#E4E5F6
CMYK: C:2 M:35 Y:90 K:0PANTONE: 7443 C
Blue
#5555F0
CMYK: C:2 M:35 Y:90 K:0PANTONE: 2736 C
Incorrect Use
Don’t Apply Gradients
Do not add gradient effects to the logo.
Don’t Distort
Do not stretch, compress, or distort the logo's proportions.
Don’t Change Colors
Do not use colors outside of the official brand palette.
Don’t Alter Kerning
Do not adjust the character spacing (kerning) of the logotype.
Don’t Rotate
Do not rotate or tilt the logo from its horizontal orientation.
Don’t Add Effects
Do not apply drop shadows, glows, or other visual effects.
Don’t Outline
Do not create outlined versions or add strokes to the logo.
Don’t Reconfigure
Do not rearrange or alter the relative positions of the logo elements.
Don’t Use Busy Backgrounds
Do not place the logo on busy, cluttered, or low-contrast backgrounds.
Best Practices
Please ensure the PhotonPay logo is displayed in its entirety and maintains high visibility. We recommend using the primary logo lockup on a clean background for maximum impact.
Legal
PhotonPay dedicates substantial resources to the development and protection of its intellectual property. In addition to securing our trademarks and logos globally, we actively enforce our rights against any unauthorized use or misuse of our brand assets.
Ownership and Usage Rights
- Exclusive Ownership: All PhotonPay trademarks, logos, and service marks are the exclusive property of PhotonPay and may only be used as expressly permitted in these Guidelines or through prior written consent.
- Prohibited Registrations: You may not use, register, or otherwise claim rights to any PhotonPay trademark—including any confusingly similar variations—as part of a company name, trade name, username, or domain registration.
- Brand Integrity: Any use of our trademarks must not be dilutive or inconsistent with PhotonPay’s Terms of Service and Professional Standards.
We reserve the right to revoke permission to use PhotonPay’s trademarks at any time. Furthermore, PhotonPay maintains the absolute right to withhold approval of any content or implementation deemed inconsistent with our brand values or global identity.
Last Updated: Jan 2026
