TikTok Shop New Store: Overcoming Influencer Connection Limitations and Boosting Growth
Industry Insights
TikTok’s explosive growth has led to more businesses launching stores on TikTok Shop to expand their brand presence and engage with global audiences. However, new stores often face challenges in connecting with influencers to enhance brand visibility and drive sales. In this article, we’ll delve into strategies for overcoming influencer connection limitations, and explore essential steps to make your store successful on TikTok Shop, while incorporating effective influencer marketing and cross-border payment solutions for global success.
TikTok Shop New Store Requirements: What You Need to Know
If you're considering starting a store on TikTok Shop, understanding the platform's requirements is essential. These are the key points to remember:
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Business Verification: You must provide valid business identification and ensure compliance with TikTok’s product and content regulations.
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Quality Assurance: Ensure your products meet TikTok's quality standards for listing.
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Appealing Branding: Developing a cohesive, eye-catching brand identity will make your store stand out on the platform.
It's important to note that TikTok Shop restricts certain products (e.g., pharmaceuticals, adult items, etc.), and new stores may not enjoy the same visibility as established brands. Influencer marketing is an effective way to overcome these initial hurdles.
Influencer Marketing for New Stores on TikTok Shop
Influencer marketing is crucial to TikTok’s e-commerce success. Influencers have large, engaged audiences that can be leveraged to promote your new store. Here’s why influencer partnerships are essential for new TikTok stores:
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Boosts Visibility: Influencers can expose your store to a wider audience in a short time, helping you quickly grow your customer base.
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Builds Credibility: Endorsements from influencers increase consumer trust and give your products greater visibility.
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Generates Higher Conversions: Influencer promotions are more likely to generate sales, as they attract followers who trust their recommendations.
Despite these benefits, new stores may struggle to connect with influencers, particularly due to TikTok’s platform rules.
Influencer Connection Limitations on TikTok Shop
When starting on TikTok Shop, new businesses often face the challenge of limited connections with influencers. Here's what that may look like:
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Platform Rules and Restrictions: TikTok Shop might limit influencer access for stores with fewer followers or limited shop visibility. This often favors established stores with a strong brand following.
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Budget Constraints: Large influencer partnerships can be expensive, which may not be affordable for new stores. This limitation encourages businesses to look to micro-influencers or smaller-scale collaborations.
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Finding Relevant Influencers: It can be tough for new businesses to pinpoint influencers who match their niche or product category, especially without transparency in influencer interactions with brands.
Strategies to Overcome Influencer Connection Limitations
There are several strategies that new stores can use to overcome influencer connection barriers:
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Engaging and Creative Content: The first step to attracting influencers is to produce engaging, high-quality content. Posting interactive and creative TikTok videos helps showcase your brand's personality and can grab influencers' attention.
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Utilize TikTok’s Creator Marketplace: TikTok offers a Creator Marketplace that connects businesses with influencers. This platform makes it easier for new stores to find influencers who align with their brand and product offerings.
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Partner with Micro-Influencers: Micro-influencers may have smaller followings but possess highly engaged audiences. They can be cost-effective options for new stores, helping them tap into more targeted demographics and driving better engagement at a lower cost.
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Use TikTok Ads: While influencer partnerships are vital, TikTok's advertising tools provide great exposure for new stores. Ads ensure you’re reaching a wider, more relevant audience, improving the chances of collaboration with influencers.
PhotonPay Card Helps Influencer Marketing Payment
Effective payment processing is essential in influencer collaborations and global transactions for new stores on TikTok Shop. PhotonPay Card is a multi-currency card jointly launched by PhotonPay and renowned international card networks and issuers. It covers all online and offline consumption scenarios through Mastercard / Discover® Global Network. With PhotonPay Card, businesses can spend for Media Buying, OTAs, B2B Procurement, Supply Chain Management, Freelancing and more. PhotonPay Card empowers enterprises to complete global payments efficiently and cost-effectively. Here are the advantages of PhotonPay Card:
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Comprehensive Scenarios
Enable spend for Media Buying, OTAs, B2B Procurement, Supply Chain Management, Freelancing and more.
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Expense Management
Create unique policies for each spend limit, and auto-enforce them across PhotonPay card, bill pay, travel platform, and reimbursements—giving you more control over every transaction.
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Smart Reconciliation
Automates transaction records, spend alerts, approval reminders, expense reports, and more. Which automatically makes the month-end easier for you.
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Secure and Compliant
PCI-DSS Level 1 certification and 3DS 2.0 authentication ensure every transaction.
Best Practices for Promoting Your New TikTok Store
Apart from influencer partnerships, optimizing other promotion strategies on TikTok is crucial:
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Paid TikTok Ads: Leverage TikTok’s paid ads to boost your store’s visibility, enabling your brand to reach targeted audiences and increasing your chances of influencer collaborations.
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Search Engine Optimization (SEO): SEO plays a vital role in your TikTok store’s discoverability. Proper keyword usage and optimized hashtags can improve your content’s visibility, making it easier for influencers and customers to find you.
Conclusion: The Key to TikTok Shop Success for New Stores
When opening a new store on TikTok Shop, influencer marketing is one of the most powerful tools at your disposal. By working strategically with influencers and applying best practices in content creation, paid ads, and SEO, new businesses can quickly grow their presence and brand. PhotonPay enhances these efforts by simplifying cross-border payments, making influencer collaborations more streamlined and financially efficient.
By overcoming influencer connection limitations and choosing the right payment solutions like PhotonPay, you can ensure long-term success on TikTok Shop.
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