How to Register and Launch Successful TikTok Ads: A Complete Guide for Small and Medium Businesses
Global Payment
With TikTok emerging as one of the largest short video platforms worldwide, more and more small and medium-sized enterprises (SMEs) are utilizing the platform for digital advertising, leveraging short videos to rapidly enhance brand visibility and sales. If you’re a small business owner planning to run ads on TikTok, understanding how to register your account and launch effective ad campaigns is crucial. This article provides a comprehensive guide for registering a TikTok Ads account and launching successful campaigns to kickstart your marketing journey.
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Registering a TikTok Ads Account: The First Step to Success
Registering for a TikTok Ads account is relatively simple. Follow these steps:
Visit the TikTok For Business Website
Open https://www.tiktok.com/business/ and click the "Get started" button on the page.
Fill in Your Business Information
Provide your company name, email address, and business type. Ensure the details are accurate to ensure smooth approval of your account.
Choose Your Advertising Goals
During account setup, TikTok will ask you to select your advertising objective. Common goals include increasing brand awareness, driving website traffic, or boosting conversions.
Set Up Your Payment Method
Set up your payment options, supporting credit cards, PayPal, and other common payment methods. If you plan to run ads in multiple countries, it’s recommended to use a multi-currency payment tool like PhotonPay to simplify cross-border payment processes.
Complete Account Verification
After submitting your application, the TikTok team will review your ad account. The review may take a few hours or several days. Once approved, you can start using TikTok’s ad system.
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Creating Effective Ad Campaigns: How to Set Budget and Campaigns
Once your account is set up, you can start designing your ad campaigns. A successful ad campaign not only relies on creativity and content but also requires proper budget management and precise audience targeting.
Set Ad Budget
In TikTok’s Ads platform, you can choose between daily budgets or total budgets depending on your marketing plans and objectives. Small businesses may start with a lower budget for testing and gradually increase it based on campaign performance.
Choose Ad Types
TikTok offers various ad formats including In-Feed Ads, Branded Challenges, TopView Ads, and more. Choose the type that best aligns with your objectives.
In-Feed Ads: These short videos appear on users’ home pages and offer great interactivity and appeal.
Branded Challenge Ads: Encourage users to engage and create content, thereby increasing brand exposure.
Target Your Audience
TikTok’s audience targeting capabilities are robust, enabling you to pinpoint the perfect audience based on age, gender, location, interests, etc., ensuring that your ad reaches potential customers.
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Optimizing Ads for Better Performance and ROI
To ensure your ads deliver the best results, the following optimization strategies are critical:
Regular Monitoring and Optimization
During the ad campaign, track key metrics like CTR (Click-Through Rate) and CVR (Conversion Rate) to monitor performance. Adjust the ad content, timing, and budget as needed based on the performance.
A/B Testing
Conduct A/B testing with different versions of your ads (e.g., headlines, creatives, CTAs) to determine the most effective combinations and improve performance.
Use TikTok’s Analytics Tools
TikTok provides advertisers with detailed performance analytics, including impressions, engagement, and conversion data. Use this information to make real-time adjustments and enhance campaign results.
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Cross-Border Advertising: Advantages of Multi-Currency Payment
For many small and medium-sized businesses, expanding their TikTok ads to international markets is a key strategy. Choosing the right payment method for cross-border transactions is essential. Cross-border payments often present challenges such as currency conversion and transaction fees. To streamline this process, it's critical to use a multi-currency payment platform.
PhotonPay is a digital financial infrastructure provider offering global payment solutions to businesses. Our innovative core products include Global Accounts, Card Issuing, Online Payments, Payouts, FX Management and Embedded Finance. PhotonPay has become a Mastercard issuer in Hong Kong and the fintech card issuer in the Greater China region of Discover® Global Network.
With a strong compliance culture and technological innovation capabilities, PhotonPay is building a digital payment network to take the friction out of global payments and enhance operational efficiency for businesses operating on a global scale.
PhotonPay Card is a multi-currency card jointly launched by PhotonPay and renowned international card networks and issuers. It covers all online and offline consumption scenarios through Mastercard / Discover® Global Network. With PhotonPay Card, businesses can spend for Media Buying, OTAs, B2B Procurement, Supply Chain Management, Freelancing and more. PhotonPay Card empowers enterprises to complete global payments efficiently and cost-effectively.
Advantages of Using PhotonPay Card for TikTok Ads Payments
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Pay Directly
Connect to PhotonPay's Global Accounts, spend as much as the
balance has. *Subject to transactions/balance limits.
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Expense Management
Create unique policies for each spend limit, and give more control over every transaction.
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Smart Reconciliation
Automates transaction records, spend alerts, approval reminders, expense reports, and more.
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Secure and Compliant
PCI-DSS Level 1 certification and 3DS 2.0 authentication ensure every transaction.
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